Digital Marketing

Categories: IT Skills
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About Course

Hello, and a warm welcome to our Digital Marketing Skill Development Program! We’re thrilled to have you join our community of enthusiastic learners and savvy marketers. Whether you’re here to refine your digital marketing skills, explore the latest trends, or elevate your business’s online presence, you’re in the right place.

 

 

Course Content

Introduction to Digital Marketing
Introduction to Digital Marketing provides a comprehensive overview, equipping learners with the fundamental knowledge needed to navigate the dynamic and evolving landscape of digital marketing.

  • What is digital marketing
  • Benefit of digital marketing
  • Importance of digital presence
  • Traditional marketing V/s digital marketing
  • Roles and responsibilities in digital marketing teams

Website Planning and Development
Website Planning and Development is a multifaceted process requiring strategic thinking, technical expertise, and a user-centric approach

Search Engine optimisation
Search Engine Optimization is an ongoing and dynamic process that requires a combination of technical expertise, content optimization, and strategic planning.

Social Media Marketing (SMM)
This topic equips individuals with the knowledge to navigate the diverse landscape of social media, create engaging content, and leverage various platforms for business growth and brand success.

Content Marketing
Content Marketing is a dynamic and evolving discipline that plays a pivotal role in building and sustaining meaningful relationships with target audiences.

PPC Advertisement(
PPC Advertising is a dynamic and data-driven approach to digital marketing, offering advertisers the flexibility to reach their target audience effectively.

Email Marketing
Email marketing remains a cornerstone in the digital marketing toolkit, offering a direct and personalized way to connect with an audience.

Mobile app marketing
Mobile app marketing is a dynamic and multifaceted process that requires a holistic approach.

Video marketing
Video marketing is a powerful tool for modern businesses to connect with audiences in a visually driven digital landscape.

Pay-Per-Click (PPC) Advertising
PPC advertising is a dynamic and results-driven approach to digital marketing, offering businesses a targeted way to reach potential customers

Analytics and Data
Analytics and data play a pivotal role in modern decision-making, offering organizations the ability to gain valuable insights from the vast amounts of information at their disposal.

E-commerce Marketing
E-commerce marketing is a dynamic and evolving field that requires a holistic approach to succeed in the digital marketplace.

Advanced Topics
Advanced topics represent the forefront of human knowledge and innovation, shaping the future across diverse domains.

Legal and Ethical Considerations
Legal and ethical considerations are integral to responsible and sustainable practices across various sectors.

Career Development
Career development is a dynamic and ongoing process that requires continuous self-reflection, learning, and adaptability.

Practical Projects and Case Studies

Final Project and Certification